{"title":"New Balance","description":null,"products":[{"product_id":"new-balance-983-u9834l5","title":"New Balance 983 \"Bayberry\"","description":"\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e New Balance\u003cbr\u003e\u003cstrong\u003eModel:\u003c\/strong\u003e 983\u003cbr\u003e\u003cstrong\u003eColorway:\u003c\/strong\u003e Bayberry\/Concrete\u003cbr\u003e\u003cstrong\u003eGender:\u003c\/strong\u003e Unisex\u003cbr\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Shoes\u003cbr\u003e\u003cstrong\u003eSKU:\u003c\/strong\u003e U9834L5\u003c\/p\u003e\u003ch2\u003eNew Balance 983 \"Bayberry\": the running archive, remixed\u003c\/h2\u003e\u003cp\u003eLaunched in 2026, the New Balance 983 is not a retro reissue. It is a brand-new silhouette that pulls from New Balance's early-2000s running language and blends cues from the 9060 and the ABZORB 2000 into one sculpted design. Unveiled with a global campaign fronted by Coco Gauff and Aminé, these new New Balance 983 trainers are one of the brand's headline releases of the year.\u003c\/p\u003e\u003cp\u003eThe headline feature is the elliptical ABZORB SBS pods, a cushioning cue from New Balance's performance heyday, set into a dual-density midsole. Wave moldings run through both the midsole and the outsole for a dynamic profile. Up top, synthetic underlays and rounded overlays frame oval mesh windows at the toe and midfoot, while an oversized N logo on the saddle, a stitch-and-turn collar and reflective hits finish the look. Early New Balance 983 review coverage praises its sculptural, archive-driven design.\u003c\/p\u003e\u003cp\u003eIn Bayberry and Concrete, the 983 keeps things understated. Wear it with straight-leg denim and a hoodie, or technical trousers and a shell jacket. It adds a contemporary edge to minimal fits, from the office to the weekend.\u003c\/p\u003e\u003cp\u003eMixing 9060 heritage with Y2K runner energy, the New Balance 983 slots naturally alongside the 1906 and 2002R in any rotation. It is a fresh release that already feels like a future staple, made for everyone.\u003c\/p\u003e\u003cp\u003eGet the New Balance 983 \"Bayberry\" at noirfonce.eu, Europe's sneaker destination and an official New Balance retailer since 2015. Pick from the sizes in stock, enjoy fast delivery across Europe and pay securely, in full or in instalments.\u003c\/p\u003e","brand":"mysite","offers":[{"title":"36","offer_id":58124199461047,"sku":"U9834L5","price":159.99,"currency_code":"USD","in_stock":true},{"title":"37","offer_id":58124199493815,"sku":"U9834L5","price":159.99,"currency_code":"USD","in_stock":true},{"title":"37.5","offer_id":58124199526583,"sku":"U9834L5","price":159.99,"currency_code":"USD","in_stock":true},{"title":"38","offer_id":58124199559351,"sku":"U9834L5","price":159.99,"currency_code":"USD","in_stock":true},{"title":"38.5","offer_id":58124199592119,"sku":"U9834L5","price":159.99,"currency_code":"USD","in_stock":true},{"title":"39.5","offer_id":58124199624887,"sku":"U9834L5","price":159.99,"currency_code":"USD","in_stock":true},{"title":"40","offer_id":58124199657655,"sku":"U9834L5","price":159.99,"currency_code":"USD","in_stock":true},{"title":"40.5","offer_id":58124199690423,"sku":"U9834L5","price":159.99,"currency_code":"USD","in_stock":true},{"title":"41.5","offer_id":58124199723191,"sku":"U9834L5","price":159.99,"currency_code":"USD","in_stock":true},{"title":"42","offer_id":58124199755959,"sku":"U9834L5","price":159.99,"currency_code":"USD","in_stock":true},{"title":"42.5","offer_id":58124199788727,"sku":"U9834L5","price":159.99,"currency_code":"USD","in_stock":true},{"title":"43","offer_id":58124199821495,"sku":"U9834L5","price":159.99,"currency_code":"USD","in_stock":true},{"title":"44","offer_id":58124199854263,"sku":"U9834L5","price":159.99,"currency_code":"USD","in_stock":true},{"title":"44.5","offer_id":58124199887031,"sku":"U9834L5","price":159.99,"currency_code":"USD","in_stock":true},{"title":"45","offer_id":58124199919799,"sku":"U9834L5","price":159.99,"currency_code":"USD","in_stock":true},{"title":"45.5","offer_id":58124199952567,"sku":"U9834L5","price":159.99,"currency_code":"USD","in_stock":true},{"title":"46.5","offer_id":58124199985335,"sku":"U9834L5","price":159.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4743\/4423\/files\/New_Balance_Sneakers_983_Grey_2.jpg?v=1794718617"},{"product_id":"new-balance-740-u7407ik","title":"New Balance 740 \"Pumpernickel\"","description":"\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e New Balance\u003cbr\u003e\u003cstrong\u003eModel:\u003c\/strong\u003e 740\u003cbr\u003e\u003cstrong\u003eColorway:\u003c\/strong\u003e Pumpernickel\/Sea Salt\u003cbr\u003e\u003cstrong\u003eGender:\u003c\/strong\u003e Unisex\u003cbr\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Shoes\u003cbr\u003e\u003cstrong\u003eSKU:\u003c\/strong\u003e U7407IK\u003c\/p\u003e\u003ch2\u003eNew Balance 740 \"Pumpernickel\": a retro runner in rich chocolate tones\u003c\/h2\u003e\u003cp\u003eThe New Balance 740 started life as a running shoe in the 2000s, where it earned a loyal following for its reliability and comfort. New Balance has since reworked it as a lifestyle trainer, keeping much of the original design, and added it to the Tech Runner collection in 2024. Among New Balance 740 trainers, the \"Pumpernickel\" pair swaps loud contrast for an earthy, low-key two-tone.\u003c\/p\u003e\u003cp\u003eThe upper pairs a breathable textile and mesh base with synthetic and suede overlays in Pumpernickel, a deep chocolate brown, and Sea Salt, a clean off-white. ABZORB cushioning in the heel absorbs everyday impact, and the rubber outsole is broken into pods under the forefoot for natural flexibility and reliable grip on dry pavements. Lighter than most retro runners, the 740 is easy to wear all day, and the insole is removable. Most New Balance 740 review verdicts highlight its value, durability and lightweight feel.\u003c\/p\u003e\u003cp\u003eA brown New Balance 740 colourway is made for autumn and winter. Wear it with raw denim, cords, beige chinos or olive cargos, and finish with a suede jacket, chunky knit or wool overcoat for a polished retro look. From the commute to weekend errands and city breaks, it delivers comfort with zero effort.\u003c\/p\u003e\u003cp\u003eAmong New Balance's retro runners, the 740 stands out for its accessible price, light weight and hard-wearing build. It slots in easily next to the 530, 1906 or 2002R, and the New Balance 740 Pumpernickel gives you a warmer alternative to the usual greys and whites. It works for everyone.\u003c\/p\u003e\u003cp\u003eGet the New Balance 740 \"Pumpernickel\" at noirfonce.eu, Europe's sneaker destination and an official New Balance retailer since 2015. Pick from the sizes in stock, enjoy fast delivery across Europe and pay securely, in full or in instalments.\u003c\/p\u003e","brand":"mysite","offers":[{"title":"37","offer_id":58124200018103,"sku":"U7407IK","price":109.99,"currency_code":"USD","in_stock":true},{"title":"37.5","offer_id":58124200050871,"sku":"U7407IK","price":109.99,"currency_code":"USD","in_stock":true},{"title":"38","offer_id":58124200083639,"sku":"U7407IK","price":109.99,"currency_code":"USD","in_stock":true},{"title":"38.5","offer_id":58124200116407,"sku":"U7407IK","price":109.99,"currency_code":"USD","in_stock":true},{"title":"39.5","offer_id":58124200149175,"sku":"U7407IK","price":109.99,"currency_code":"USD","in_stock":true},{"title":"40","offer_id":58124200181943,"sku":"U7407IK","price":109.99,"currency_code":"USD","in_stock":true},{"title":"40.5","offer_id":58124200214711,"sku":"U7407IK","price":109.99,"currency_code":"USD","in_stock":true},{"title":"41.5","offer_id":58124200247479,"sku":"U7407IK","price":109.99,"currency_code":"USD","in_stock":true},{"title":"42","offer_id":58124200280247,"sku":"U7407IK","price":109.99,"currency_code":"USD","in_stock":true},{"title":"42.5","offer_id":58124200313015,"sku":"U7407IK","price":109.99,"currency_code":"USD","in_stock":true},{"title":"43","offer_id":58124200345783,"sku":"U7407IK","price":109.99,"currency_code":"USD","in_stock":true},{"title":"44","offer_id":58124200378551,"sku":"U7407IK","price":109.99,"currency_code":"USD","in_stock":true},{"title":"44.5","offer_id":58124200411319,"sku":"U7407IK","price":109.99,"currency_code":"USD","in_stock":true},{"title":"45","offer_id":58124200444087,"sku":"U7407IK","price":109.99,"currency_code":"USD","in_stock":true},{"title":"45.5","offer_id":58124200476855,"sku":"U7407IK","price":109.99,"currency_code":"USD","in_stock":true},{"title":"46.5","offer_id":58124200509623,"sku":"U7407IK","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4743\/4423\/files\/New_Balance_Sneakers_740_Pumpernickel_2.jpg?v=1794718619"},{"product_id":"new-balance-2010-u20103kc","title":"New Balance 2010 \"Phantom\"","description":"\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e New Balance\u003cbr\u003e\u003cstrong\u003eModel:\u003c\/strong\u003e 2010\u003cbr\u003e\u003cstrong\u003eColorway:\u003c\/strong\u003e Phantom\u003cbr\u003e\u003cstrong\u003eGender:\u003c\/strong\u003e Unisex\u003cbr\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Shoes\u003cbr\u003e\u003cstrong\u003eSKU:\u003c\/strong\u003e U20103KC\u003c\/p\u003e\u003ch2\u003eNew Balance 2010 \"Phantom\": the Y2K runner goes dark\u003c\/h2\u003e\u003cp\u003eOfficially named the ABZORB 2010, this silhouette was brought back by New Balance in 2025 and leans hard into the look of early-2000s performance running: technical overlays, sharp lines and a chunky, cushioned sole. Among all the New Balance 2010 trainers, the \"Phantom\" pair is the most understated take, perfect if you want the retro runner vibe without loud colour blocking.\u003c\/p\u003e\u003cp\u003eUnder the hood, the 2010 is properly built. A dual-density midsole pairs a softer foam with a firmer one, and ABZORB SBS cushioning soaks up impact. A TPU shank locks in the midfoot, while the double-layer mesh upper is finished with stacked overlays and reflective details. The running-style outsole features cut-outs that expose the foam and has proven very hard-wearing in independent testing. The insole is removable, and an extra eyelet lets you dial in a snugger fit. Most New Balance 2010 review verdicts point to excellent comfort and premium build.\u003c\/p\u003e\u003cp\u003eThis dark New Balance 2010 colourway is a styling shortcut. Pair it with black cargos, raw denim or technical joggers, throw on a puffer or a fleece in winter, or go lighter with an overshirt in spring. From the commute to weekend city breaks, it keeps things comfortable and quietly sharp.\u003c\/p\u003e\u003cp\u003eSitting alongside the 9060, 1906 and 2002R, the 2010 has quickly become a rotation staple. It feels more technical than a classic lifestyle trainer, and the dark tone makes it easier to keep clean than lighter pairs. Made for everyone, it is a genuine everyday essential.\u003c\/p\u003e\u003cp\u003eGet your New Balance 2010 \"Phantom\" at noirfonce.eu, Europe's sneaker destination and an official New Balance retailer since 2015. Pick your size from the sizes in stock, enjoy fast delivery across Europe and check out securely, in one go or in instalments.\u003c\/p\u003e","brand":"mysite","offers":[{"title":"40","offer_id":58124200542391,"sku":"U20103KC","price":129.99,"currency_code":"USD","in_stock":true},{"title":"40.5","offer_id":58124200575159,"sku":"U20103KC","price":129.99,"currency_code":"USD","in_stock":true},{"title":"41.5","offer_id":58124200607927,"sku":"U20103KC","price":129.99,"currency_code":"USD","in_stock":true},{"title":"42","offer_id":58124200640695,"sku":"U20103KC","price":129.99,"currency_code":"USD","in_stock":true},{"title":"42.5","offer_id":58124200673463,"sku":"U20103KC","price":129.99,"currency_code":"USD","in_stock":true},{"title":"43","offer_id":58124200706231,"sku":"U20103KC","price":129.99,"currency_code":"USD","in_stock":true},{"title":"44","offer_id":58124200738999,"sku":"U20103KC","price":129.99,"currency_code":"USD","in_stock":true},{"title":"44.5","offer_id":58124200771767,"sku":"U20103KC","price":129.99,"currency_code":"USD","in_stock":true},{"title":"45","offer_id":58124200804535,"sku":"U20103KC","price":129.99,"currency_code":"USD","in_stock":true},{"title":"45.5","offer_id":58124200837303,"sku":"U20103KC","price":129.99,"currency_code":"USD","in_stock":true},{"title":"46.5","offer_id":58124200870071,"sku":"U20103KC","price":129.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4743\/4423\/files\/New_Balance_Sneakers_2010_Gore_Tex_Lime_2.jpg?v=1794718621"},{"product_id":"new-balance-574-m5743h3","title":"New Balance 574 \"Sea Salt\"","description":"\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e New Balance\u003cbr\u003e\u003cstrong\u003eModel:\u003c\/strong\u003e 574\u003cbr\u003e\u003cstrong\u003eColorway:\u003c\/strong\u003e Sea Salt\u003cbr\u003e\u003cstrong\u003eGender:\u003c\/strong\u003e Unisex\u003cbr\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Shoes\u003cbr\u003e\u003cstrong\u003eSKU:\u003c\/strong\u003e M5743H3\u003c\/p\u003e\u003ch2\u003eNew Balance 574 \"Sea Salt\": the 1988 classic in its cleanest form\u003c\/h2\u003e\u003cp\u003eBorn in 1988, the New Balance 574 is often called the most New Balance shoe of them all. Designer Steven Smith built it from a stripped-back 576 upper and the sole of an unreleased 577, creating a durable, accessible runner. Decades later it has become the brand's calling card and one of the most recognisable silhouettes in sneaker culture.\u003c\/p\u003e\u003cp\u003eThe \"Sea Salt\" colourway keeps things understated with a warm off-white that feels softer than stark white and easier to live with. All the signatures are there: the chunky low profile, the N on the sides, a padded tongue and the ENCAP midsole, which wraps a soft EVA core in a tougher rim beneath the heel for a stable, cushioned stride.\u003c\/p\u003e\u003cp\u003eThese off-white New Balance 574 trainers are made for real life. Wear them with straight-leg jeans and a grey hoodie for an easy weekend fit, or with chinos and an oxford shirt when the office dress code is relaxed. City walks, gallery visits, travel days: the 574 handles them all in comfort, from morning coffee to late dinners.\u003c\/p\u003e\u003cp\u003eA neutral pair like this earns a permanent spot in your rotation. While seasonal hype comes and goes, the 574 \"Sea Salt\" stays relevant year after year, sitting comfortably alongside the other wardrobe staples. If you are looking for the best New Balance colourway to start with, this one is a strong contender.\u003c\/p\u003e\u003cp\u003eShop the New Balance 574 \"Sea Salt\" at noirfonce.eu, an official retailer since 2015 and Europe's sneaker destination, in the sizes currently available. 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Unveiled in 2025 alongside Aimé Leon Dore in a collaboration that sold out quickly, it then arrived as a general release and now ranks among the most coveted low-profile silhouettes from the Boston brand.\u003c\/p\u003e\u003cp\u003eThe “Rich Oak\/Stoneware” colourway gives the shoe real depth: a rich, warm oak brown set against a mineral neutral that makes every overlay on the mesh upper stand out. Slim tooling keeps the RC56's signature streamlined profile, FuelCell cushioning brings a lively bounce and the rubber outsole offers dependable grip whatever the weather throws at you.\u003c\/p\u003e\u003cp\u003eBrown New Balance RC56 trainers are made for autumn layering. Pair them with corduroy, flannel, wool or raw denim. Try olive chinos with a cream roll-neck, or straight-leg jeans with a suede jacket for a polished retro look that works just as well midweek at the office as it does on a slow Sunday.\u003c\/p\u003e\u003cp\u003eWarmer than grey and less expected than black, the “Rich Oak” adds character to a rotation without trying too hard. It takes the slim-runner trend somewhere a little smarter, making it one of the best New Balance colourways for anyone who wants a pair that feels current yet built to last season after season.\u003c\/p\u003e\u003cp\u003eShop the New Balance RC56 “Rich Oak” at noirfonce.eu, an official retailer since 2015 and Europe's sneaker destination, in the sizes currently available. 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